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Fresh Start for Coemar
Coemar has launched a new phase in its development, with a rethink of its position on international markets. Following a period when Group strategy had effectively moved its decision-making elsewhere, the owners have now relocated the centre of all operations – management, engineering, sales, marketing and communications – back to Italy. A management reshuffle has also given precedence to in-house human resources, which are the true strength of the company, and laid the foundation for a growth which has proved to be steady and rapid on all fronts.
The international investment fund which has put its resources into Coemar is a guarantee for the company, its distributors and its end-customers. From the strong position of financial solidity resulting from a shared long-term project which leaves no room for risk-taking, the company can now concentrate exclusively on its core business: manufacturing innovative lighting technology systems. And in the future there is the Coemar Group, with associate companies and branches on the various markets.
Together with its operational autonomy, Coemar claim they have also regained their manufacturing efficiency, thrust and competitiveness; the development of new products and new technology has been given fresh impetus, and expansion into emerging markets is proceeding apace.
Two highly experienced managers, Cesare Tocchio and Massimo Fontanesi, chairman and managing director respectively, are spearheading the project aimed at boosting sales of Italian manufactured products. People like Fausto Orsatti (sales manager), Chiara Pellicelli (marketing) and Mauro Favalli (in charge of production planning, engineering and the factory), who have devoted their whole working lives to Coemar, are the right people in the right place.
To complete the team, a number of proven professionals have been called in: people like Giorgio Radice (sales manager Italy) and Alessandro Caldarera, who has worked in this field for many years and specializes in ready-to-use projects and installations. Bruno Dedoro, an outside consultant on new projects, needs no introduction. Paolo Stefani, Cristina Zucchi, Maya Gatova (export sales), Mario Contili e Massimo Benetti (marketing), Rosanna Oneda e Eva Kristova (Italian sales), Maurizio Pasotti, Patrick Menozzi, Mario Auletta e Carlo Ghizzi (customer service) make up the rest of the team.
14th March 2005
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