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DHA and Rosco - United At Last
After some 20 years of working together, the directors of DHA and Rosco have announced that they have formalised their partnership and that DHA has transferred all assets, staff and services to Roscolab Ltd.
According to the statement releasing the news, the alliance came about as a result of strategic development discussions during which it became apparent that both companies could benefit from being a stronger, united force.
Culturally, DHA and Rosco are a natural fit, bringing together the best of product innovation and customer service. They know that investment in processes, production and people is necessary in order to maintain their position as market leaders in the supply of gobos and projection solutions and they are determined to move the gobo business forward in the coming months and years. Together Rosco and DHA have the expertise, reputation and product range to explore new markets and develop new territories that would otherwise have been much more challenging.
DHA Lighting Services managing director, Diane Grant commented: “DHA is close to my, Wyatt Enever’s and David Hersey’s hearts and this is not a move we made lightly. However, in today’s competitive world, it is our belief that this strategic alliance will enable us to capitalize on the positive steps we have taken in recent years and to accelerate our growth and development. Every one of our staff has moved across to Rosco and it is this transfer of expertise, in combination with Rosco’s capabilities and resources, which will allow us to enhance both our product range and service levels.”
DHA’s founder, David Hersey commented: “This alliance ensures that both companies can play to their strengths from here on. I think the next chapter in DHA’s story will be very exciting - even as a spectator not a participant.”
Rosco’s management team is just as delighted with the new addition to the family and look forward to adding the spirit of DHA to that of their own teams. Kees Frijters, vice president of European operations for Rosco said: “I am proud of the fact that the two companies have successfully negotiated and implemented this significant agreement and can’t wait to start exploiting our new opportunity to grow the gobo and projection business.”
Stan Miller, Rosco’s chief executive said: “David and I began working together 20 years ago, and I guess this has been the longest try-out run ever! By consolidating the companies we will better utilize our greatest assets – our outstanding people – to focus on growth.”
There is much work to be done in the coming weeks culminating in a premises move for DHA’s London based staff. The senior management team is excited and optimistic that the resulting organisation will be an experienced, dynamic and committed collection of people delivering first class gobo and projection services throughout the world.
18th May 2005
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