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Barco Awarded Major LED Contracts in Chongqing

Following the contract win for the LED display solutions at Nanjing Olympic Center in early May, Barco Media & Entertainment has announced that it has been awarded two more major contracts in Chongqing, China’s largest city located in Southwest China.

Barco will install state-of-the-art outdoor LED display solutions for the Chongqing International Convention & Exhibition Center and for the Chongqing Dahe Advertising Co. Ltd respectively. The contracts mark significant milestones in Barco’s market capitalization of the growing Chinese market - a strategically important market for Barco’s development within the Asia Pacific region. The total value of the two Chongqing contracts is approximately € 1.5 Million.

“I think the signing of these two contracts is a timely reflection of the rapid economic development of the western region in China, which has demonstrated an increased need for high-end facilities associated with the construction of social infrastructure, including large LED displays,” says Marco Bruines, vice-president of Barco Media China. “The installation of these two LED displays serves the purposes of public buildings and facilities, whereas the LED display at Nanjing Olympic Center enhances one of China’s foremost sporting venues. All of the above achievements showcase the comprehensive development of social infrastructure and public facilities for the good of the general public in China.”

For the Chongqing International Convention & Exhibition Center contract, Barco will install an outdoor LED screen, SLite 14, with a total area of almost 73 square metres for the convention center, which will be the venue for the upcoming Asian and Pacific Mayors’ Conference, which will host approximately 150 mayors from various countries and regions in the Asia Pacific region.

For the Chongqing Dahe Adverting Co. Ltd. contract Barco will install an outdoor LED screen, SLite 10, on the Liberation Monument Square in downtown Chongqing. This LED screen, with a total area of 99 square meters, is designed to serve as an out-of-home billboard for advertising purposes under the management of Chongqing Dahe Advertising Co. Ltd. In addition, Barco will also provide the hardware and software for the control room, which forms the command centre of the installation. The tailor-made hardware/software solution enables a greatly enhanced performance of both displays. It provides opportunities for advertisers to show broadcast-quality advertising on the displays.

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Barco Awarded Major LED Contracts in Chongqing

6th June 2005

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