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New HK AUDIO Distributor for India
Effective immediately, the distribution of HK AUDIO products in India will be handled exclusively by Dhanashree Electronics Ltd. This firm is part of the well established Toshniwal Group of Companies, a family business which has long been active in the Indian market in several industries. Dhanashree Electronics' primary areas of operation until now have been in the manufacture and marketing of electronic components and industrial lighting; distributing professional audio equipment represents an expansion of their business into new territory.
Abhishek Toshniwal, Marketing & Business Development director of Dhanashree Electronics: "Adding professional audio equipment to our distribution network was our next logical step. We have been having more and more contact with PA rental firms and installation companies, and we've been wanting to expand our product portfolio in order to offer our customers complete solutions. To this end, we've added new staff with expertise in the pro audio arena."
Calvin Baker, Head of Business of Dhanashree's Audio Division, adds: "After an intensive evaluation of the opportunities in the pro audio market, we decided to take on distribution of HK AUDIO, since this brand is known worldwide for its Made-in-Germany quality and for its very broad spectrum of products for practically every application you can imagine. We want to offer the Indian market new innovative solutions with excellent sound quality and attractive pricing-and HK AUDIO is a perfect match to what we were looking for. In addition to HK AUDIO, we recently became the distributor for MC² power amplification, enabling us to offer excellent package solutions to our customers. As we move forward we'll be adding other brands to our program as well."
Now, when it comes to establishing distribution in a given country, it is admittedly rather unusual to select a firm that has had no prior experience in that industry. So why has HK AUDIO chosen to go this route? Christian Stumpp, Head of International Sales Concert Sound /Install Sound at HK AUDIO comments: "Until now we really haven't had much of a presence in India, but lately we've been receiving more and more inquiries from distributors and rental firms here, including Dhanashree Electronics. We took a close look at all the different options and decided to work with Dhanashree because they have the financial means, the logistical organization, and most importantly a good plan, the right contacts and they are highly motivated to establish a brand like HK AUDIO in all segments of the Indian market. We are convinced that in Dhanashree we have chosen the right partner. When it comes to sound reinforcement systems, their sales and support team thinks HK AUDIO all the way. And that's exactly what we need in order to offer India not only Quality Made-in-Germany but also the requisite After Sales Service."
13th July 2009
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