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Amber Technology Takes on DPA Mics for Australia
Following the recent appointment of Amber Technology as exclusive distributor for DPA Microphones in New Zealand, it has been announced that the ties between the companies have been further strengthened with the appointment of Amber Technology as the exclusive Australian distributor for the range.
For the past decade, DPA Microphones have been well represented in Australia by Leon Hart from D2a Professional Audio. However, in an amiable agreement between all three companies involved, distribution arrangements for DPA products have moved to Amber Technology, with Leon Hart joining the company to ensure his extensive experience and product knowledge will continue to be available to DPA¹s large Australian client base.
"It was time to grow the DPA Microphones brand name even further and after more than 10 years association with DPA, I am pleased that my efforts will continue into the future," says Hart. "DPA have gained my respect and admiration both for their products and their honest and ethical way of doing business. With the move to Amber Technology, I will be able to continue my involvement with DPA as well as gain the satisfaction of seeing the product further expand throughout the Australian market."
Adds Amber¹s professional products manager, John Fitzpatrick: "We are delighted not only to be representing DPA¹s superb product range but also to have Leon’s extensive industry experience and product knowledge available to us. We will be able to take advantage of this unique situation to achieve a near-seamless transition in DPA's distribution channel in Australia.
"Together with TC Electronic, Dynaudio Acoustics and Tube-Tech, the addition of DPA to our product range gives Amber an even more Danish flavour. At this rate, we may soon be serving Tuborg, herring and Rød Aalborg (Danish Akvavit) to our visitors."
Formed in 1987 as a result of a management buy-out of the audio and film divisions of Rank Electronics, Amber has become one of Australasia¹s foremost professional audio, multimedia and audio visual distributors. DPA professional microphone systems are now available throughout Australia and New Zealand from Amber Technology and selected professional audio dealers.
4th November 2004
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