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DPA Microphones Appoints New Exclusive Distributor for New Zealand
DPA Microphones has announced that its products are now represented exclusively in New Zealand by Amber Technology (NZ) Ltd. Formed in 1987 as a result of a management buy-out of the audio and film divisions of Rank Electronic, Amber has become one of Australasia’s foremost professional audio, multimedia and audio visual distributors.
Amber’s New Zealand office has a national network of offices to provide distribution and support across the country and is active in markets including broadcast, recording, live sound, post-production, education and government. The company works hard to provide a strong level of local support, aware that Australian and New Zealand customers are conscious of being long distances from overseas suppliers and factories. A third of its technical staff work in technical support roles, and the company takes advantage of factory training for support staff wherever possible, communicating with the technical/engineering staff of suppliers to establish strong working relationships. Its central warehouse and logistics system, which maintains over 3,500 individual products and 12,500 component and spare part lines, is optimised by computer controlled warehousing and inventory control, and Amberšs distribution order delivery system guarantees customers next-day-delivery via premier air and road freight companies.
The DPA range - which will be handled by audio product manager Rodney Houston - joins brands such as Otari, TC Electronic, Dynaudio Acoustics, Canare, Soundtracs and Pro-Bel in Amberšs product portfolio.
"We currently deal with a number of other Danish pro audio companies and we really like the fact that DPA shares the same attention to detail and accuracy," says Houston. "We are very excited to be appointed the exclusive DPA distributor for New Zealand and strongly believe the DPA product range will be widely accepted by the professional audio industry here."
30th June 2004
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