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Sennheiser Launch Statistics Manager Software for Guideport
Sennheiser has announced the launch of a statistics manager, guidePORT STM, for their revolutionary digital tourguide system, guidePORT.
When launched, guidePORT redefined the possibilities of audio tourguide, whereby visitors can choose their own route and timing through an attraction, exhibition or theme park as the system takes care of downloading and playback of recorded material as visitors moved between the pre-determined zones that trigger these events. Information can include recorded explanations, live commentary, lip-sync film soundtracks or other 'real-time' sound events. guidePORT can also be programmed for multiple commentary, for example different languages or levels of interest, and it can be quickly and simply re-configured by the operator, for example on different days or during periods of changing exhibits.
The guidePORT STM module adds major features and benefits to the guidePORT system, especially for the designers and marketing departments of the venue. The Statistics Manager collects data from each receiver about the movement of the visitor at the end of each tour and will give an overview on:Acceptance of each event by the number of visitors who visited that specific event; Playtime of events, if the visitor listened to the complete event or only parts of it
- Pause time, time from finishing one event until starting the next one; Use of categories; Use of receiver keys and Technical performance of the installation.
All of this information is collected automatically during the visitor's tour in the exhibition. No extra adjustment or special handling has to be done by the people at the hand out and return points of the receivers so no special staff training is required. In addition to event information, other locations visited may be displayed although the visitor hears no audio.
With clear, configurable reports the operator can see instantly how the various exhibits and events appeal to visitors, providing essential data for future planning and marketing.
The STM software is protected by a dongle, similar to the Transmission Manager of guidePORT. Together with the guidePORT STM, Sennheiser are also releasing a new ADM, Administration Manager, Version 2.0.3.1, which can also operate under Windows XP.
To help users understand the potential of guidePORT, Sennheiser have created a dedicated website, which includes an interactive tour of the system.
24th June 2004
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