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Show-Way 2008 Gets Bigger and Bigger
Show-Way 2008 was presented to an international audience at PLASA 07. The new show met with approval from both audio and lighting manufacturers present at the recent London trade fair and from the associations of the World-ETF (World Entertainment Technical Federation), who consider the initiative an important professional trade fair opportunity in Italy.
Several associations, such as VPLT, ESTA, PLASA, Secartys and JASST confirmed their support for the show and confirmed their presence and that of their members as the best way forward for their trading requirements in the country.
The list of exhibitors is growing, with new names and new brands being added regularly. Show-Way is becoming increasingly “a fair for professionals by professionals” to promote comparison between Italian and foreign manufacturers and meetings with sector specialists.
At the same time, the programme of meetings and seminars on topical subjects in the audio and lighting sector is being planned, covering subjects such as safety and regulations for stage structures and rigging, technological evolution of light sources (lamps and LEDs), electrical safety regulations for public entertainment premises, and the evolution of lighting in various sectors such as entertainment, fashion, architecture and conventions.
Appreciation was shown for the show formula. Show-Way has simple exhibitor application procedures, without last minute surprise costs and with all the services needed to make taking part as an exhibitor or visitor straightforward, so that the trade fair investment is truly profitable for all those who attend.
Show-Way is organized by APIAS in association with Promoberg at the Bergamo trade fair, a highly up-to-date trade fair complex strategically positioned on the Milan airport system. Milan-Orio al Serio airport is only 2 km from the exhibition pavilions, which makes it easy for both a national and international public to attend.
UK repesentation is by Cambridge Media Group, member companies of which include Entertainment Technology Press. Contact Andrew Young on 01223 550809 ( mailto:andrew.young@cambridge-media.com) if you a UK company interested in attending Show-Way.
10th October 2007
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