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Coemar Plans New Development
Renato Molinari, CEO of Coemar states: "Our company is the oldest in the lighting industry and is known worldwide for its excellent products which have been used to light shows such as AC/DC and the MTV Music Awards.
"Our plans for development highlight our desire to extend our unbeatable know-how. 2009 was a bad year for everybody and the companies worst affected by the crisis were those working in show business and entertainment industry. However, we decided to take the opportunity to review our marketing strategy, reorganize manufacturing as well as give new impetus to our R&D department and strengthen our sales organisation. We are now more than ready for the challenges 2010 will bring."
Following the total reorganization of Coemar during the latter half of the year it was decided to bring on board top international level managers such as Roberto Bertossi, new technical manager with many years' experience in the automotive industry, and Bruno Beccaria, the new sales manager for Italy. With his background dedicated to creating and managing national and international sales channels in large Italian companies, he was called in by Coemar to develop the domestic market. Adriano Sanson is the new sales executive for the Italian market. Having made a name for himself in the industry by working as a lighting designer and salesman he now reflects the company's desire to provide support in more complex negotiations.
Coemar participated in a series of International trade-fairs and exhibitions in September and November which acted as the showcase for Coemar's new patented products. At PLASA 2009 in London, the Castel Goffredo based company presented the new StageLite Led FX and at LDI in Orlando, Florida, the Infinity M series was introduced to complete the moving-head lighting range, the flagship of the entire collection.
"And that's not all," says Renato Molinari. "We have new projects and new products in the pipeline. We are currently working together with Milan Polytechnic and other light research Institutions to find new innovative lighting solutions. We are working with drive and determination for the future."
17th December 2009
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