Entertainment Technology 276 - February 2016 - page 6

February 2016
news
6
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Chroma-Q Announces Appointment
of Jessica Allan in International
Business Development Role
Chroma-Q, a world-renowned brand of premium
performance LED lighting solutions manufactured
in North America, has announced the appointment
of well-known industry figure, Jessica Allan
(pictured), in a new international business
development role.
With immediate effect, Jessica is responsible for
overseeing development of the Chroma-Q brand
in the EMEA (Europe, Middle East and Africa) and
APAC (Asia-Pacific) international sales territories.
This position is a result of Chroma-Q’s continued strong ongoing growth
in the global entertainment and commercial lighting markets.
In the role, Jessica will work closely with Chroma-Q’s brand manager,
John Fuller, to promote their fast-growing portfolio of lighting solutions
designed for entertainment, film, TV, architectural and other key market
segments.
She has more than 17 years of invaluable industry knowledge
and experience, gained in various roles spanning sales, business
development and event production. Jessica has worked with some
of the world’s leading lighting and production designers, production
managers, rental companies and manufacturers, giving her strong all-
round commercial experience in many industry disciplines.
Jessica established her career at Martin Professional, progressing
during her 14 years from their UK subsidiary to the company’s Danish
headquarters. She initially built her reputation managing a variety of
market segments, from Concert and Theatre to TV and Film in the UK.
During her latter position at Martin HQ, Jessica oversaw the EMEA
market in the role of business area manager - touring and production,
where she utilised her market knowledge and strategic skills. As well
as honing her account management and strategy skills, these roles
provided Jessica with experience working alongside marketing and
product management teams to launch new models.
She then moved into an events and production-focused business
development role, working for 14 months at the London offices of
internationally renowned staging company, TAIT as sales manager
concert touring Europe. This involved building relationships with
production managers, pioneering designers and other creative
companies to fulfil their technically demanding requirements for unusual
and bespoke set and stage creations utilising the very latest in staging,
automation, LED lighting, video and visual effects solutions.
Jessica then invested time in developing her own business,
Productionomics, a long-running personal passion to catalogue and
record data on event productions in order to help identify trends in
technology and also to keep a historical record of the industry. This
was followed by a year’s sabbatical. Additionally, since 2009 Jessica
has supported the industry through joining the voluntary committee
for Showlight, the acclaimed international lighting conference by and
for lighting professionals that takes place every four years. She will
continue her involvement in this.
Jessica will be based in the UK.
A Green Christmas for Doughty
Doughty Engineering
celebrated its first
truly green Christmas
this year, following
the installation of
200 square metres
of solar panels on the
roof of its Ringwood
headquarters.
Installation of the
panels, which are estimated to produce 4000kW hours of energy a
month, began earlier last year with an initial 98.5 square metres of
panelling and work was recently completed to install the final 100
square metres.
Julian Chiverton, sales director at Doughty, explained: “It’s vital
that manufacturers like us are doing everything within our power to
become more eco-aware and eco-friendly. With initiatives like SiPA
being set up to help businesses achieve their environmental goals
and with support from the government, companies are running out of
excuses for not doing their bit.”
The move is an economical one as well as environmental – production
at Doughty’s factory is thriving and the company has invested in
several new pieces of kit for the shop floor this year to help deal with
the increase in business.
“Certainly we hope to benefit financially from the panels,” added
Julian. “We estimate that the panels should be providing us with
enough energy to run the paint shop entirely but we are aiming to
become entirely self-sufficient for power. There’s naturally an initial
outlay – buying solar panels doesn’t come cheap – but we recognise
the need, not just for us as a business but on a greater level, we have
to be conscious about the energy we are using and do what we can to
be reduce our carbon footprint.”
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