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Another Major New Publication from Entertainment Technology Press
ABTT Theatre Show Launch for ‘Automation in the Entertainment Industry'
In the last 15 years, there has been a massive growth in the use of automation in entertainment, especially in theatres, and it is now recognised as its own discipline. However, it is still only used in around 5% of theatres worldwide (compared with 0.3% 25 years ago). In the next 25 years, given current growth patterns, that figure will rise to 30% of theatres worldwide.
This will mean that the majority of theatre personnel, including directors, designers, technical staff, actors and theatre management, will come into contact with automation for the first time at some point in their careers.
This new title is intended to provide insights and practical advice from those who use automation, to help the first-time user understand the issues and avoid the pitfalls in its implementation. In the past, theatre automation was seen by many as a complex, unreliable and expensive toy, not for general use. The aim of this book is to dispel that myth.
Authors Mark Ager and John Hastie (pictured) are the founding directors of Stage Technologies Ltd and recognised as leading authorities in the field. The book's foreword is by Sir Cameron Mackintosh.
Profusely illustrated, the book runs to 380 pages and you can purchase your copy at the special price of £25.00 from the ETP stand at the ABTT Theatre Show (usual price £29.95). A special price for students (£20.00) is being organised with Stage Technologies.
5th June 2009
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