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DTS Appoints Director of European Marketing
Digital Theater Systems has announced the appointment of Annemieke Groeneveld to the position director of European marketing for DTS Europe (Digital Theater Systems (UK) Ltd), a wholly-owned subsidiary of DTS. Responsible for managing all DTS marketing activities in Europe, she is based in the company’s UK office at Twyford.
Annemieke joins DTS with extensive pan-European experience in the IT and interactive television markets. She has previously held European marketing positions with technology companies based in Germany and Spain, and she relocated to the UK in 1996 while employed with global marketing communications consultancy Brodeur Worldwide. She has also held European marketing positions at Creative Labs Europe, Liberate Technologies and Cisco Systems.
Commenting on the appointment, Tony Nowak, managing director DTS Europe, stated: “Annemieke comes to us with a skill set that will allow her to oversee the ongoing development of DTS’ European marketing structure and activities. In particular, she will identify and develop new marketing opportunities with our Cinema customers and Consumer licensees. Annemieke’s experience will be invaluable in pursuing our objectives in multiple business sectors throughout Europe.”
25th October 2004
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