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Harlequin Launch e-mail News Service

British Harlequin plc, the world leaders in dance floor technology, have announced the introduction of a new customer service to receive headline news and product updates by e-mail.

Aimed at anyone involved in the dance community, dance education, stage and events productions and interested in keeping informed of new developments in dance floors, Harlequin’s e-news service allows readers to scan headlines and images and ‘click through’ to read the full story on the Harlequin web site.

Utilising a Virtual News Office and e-news delivery system developed by Technical Marketing Ltd, this latest introduction offers a further stage in Harlequin’s customer relations programme that also includes the company’s twice a year news magazine – Harlequinade.

Marketing manager Monica Arnott commented: “Explaining the importance of selecting the right type of floor is essential for performing safely. The health benefits of an appropriate floor have also been recognized by a recent House of Commons Report and we are playing our part in the education process. We are currently offering schools and colleges in the UK the opportunity to send for a free copy of a ‘Guide to Dance Floors’ as many educational establishments at primary, secondary and tertiary level have to make do with unsuitable floors intended for sports and not dance.”

Monica continued: “By offering the e-news service we are able to send out further information, guidance, interesting applications and product updates on a regular basis. Our customers can also visit our web site directly at http://www.harlequinfloors.com where we hold a fully searchable news archive in our Virtual News Office, or they can sign up to receive copies of our informative magazine, Harlequinade, by post."

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Harlequin Launch e-mail News Service

27th October 2004

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