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MTV EMA Guests Sit On Arena Seating

The MTV EMA’s attracted the crème of international pop, rock and dance artists to Rome for a glitzy ceremony hosted in a giant Kayam marquee transformed for the evening.

To accommodate the guests and artists in comfort, Arena applied their considerable knowledge and experience of supplying the 2003 event in Edinburgh to design and install a seating plan. In addition to the seats for 3,000 people, Arena installed nine staircases and over 150 tonnes of system scaffold to create the elevated tiered seating that ensured a good view for everyone.

Arena Seating worked closely with fellow suppliers StageCo and Kayam through the design process and rain-flooded installation, to interface their equipment to create a safe, stunning looking infrastructure for the televised event. They had been given only two weeks to translate Italian seating regulations and design a layout to conform, before being given the go-ahead to ship the 10 truck loads of equipment and nine crew to Rome.

A further challenge installing the seating derived from the fact that the temporary venue was located on a chariot style horse-racing venue so the nine UK Arena crew managed a local crew of 20 as horses trained around them!

All challenges were of course overcome to create a stunning venue ready for OutKast, Usher, Britney Spears, Muse, Linkin Park, Maroon 5, Alicia Keys, D 12 and the Black Eyed Peas to pick up their awards.

Arena Seating Dave Withey Commented: “After successfully completing a difficult and complicated installation for the 2003 Awards in Edinburgh, we were delighted to be given the opportunity of carrying on our relationship with such a high profile event in the sunnier climes of Rome. Our site crew, as you can imagine, were even more delighted!

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MTV EMA Guests Sit On Arena Seating

22nd November 2004

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