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The Best at SBES
There was something new at the Sound Broadcasting Equipment Show at the NEC in Birmingham in November. For the first time the SBES organisers Point Promotions Limited offered prizes for three categories of stand: Best Space Only stand, Best Shell Scheme stand and Best use of Colour and/or Graphics. There were three independent judges, all with a great deal of experience in exhibitions and marketing, and their decisions were unanimous.
Wood & Douglas Limited won the prize for the Best Space Only stand for their innovative stand featuring a golf course! Chris Young of Wood and Douglas commented: “It was a great pleasure to be awarded the best "open space" stand at SBES, especially as it was the first one. This was a great credit to our Stand Designers, Adlab Creative Design.”
The category of best shell scheme stand was won by IPE Systems. IPE had missed last year’s SBES but had returned for 2004. They said of their win: “IPE is delighted to have won a 'Best of' award for our stand at SBES. The credit must go to Anna Halfpenny of Coldsoba, who listened to what we wanted, designed the stand, prepared all the graphics and put it all together for us.”
The stand voted by the judges to be the Best use of Colour and/or Graphics was Sound Network. The judges were impressed in the way the graphics on this stand grabbed visitors attention. They said it was noticeable that when visitors turned into the aisle with the Sound Network stand they made straight for that stand.
Dave and Paula McVittie of Point Promotions both agreed the competition, whilst meant as a bit of fun, had encouraged some exhibitors to think carefully about their stand design and layouts. “It is amazing how many exhibitors think that just booking a stand and attending an exhibition will bring results. Not many exhibitors consider how their stands look from the visitor’s point of view. A stand space is a showcase and exhibitors must take more care to present themselves and their products effectively. Hopefully The Best of SBES competition will encourage them all in future years.”
16th December 2004
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