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Tower Bridge Brought to Hotel Ballroom

Staged by Metro for the London Chamber of Commerce and sponsored by KPMG, the prestigious awards are the capital's equivalent of the ‘Oscar's’ and are given for commercial enterprise and excellence.
Based on the strength of its staging of the inaugural event in 2003, Metro was again asked to bid on the 2004 awards ceremony. Metro won the job and set about designing and producing the set and lighting design, a full-on sound system, animated lists of sponsors, a detailed outline of the London skyline, including Tower Bridge, and a Perspex awards plinth lit to complement the individual colours of the glass awards. The themed presentation delighted more than 300 captains of industry and business leaders in attendance on the night.
Metro’s production manager John Himan said: “We used two of the hotel’s ballroom pillars as the anchors for the Tower Bridge set to achieve the three-dimensional depth we wanted. The lighting arrived at 2am followed by the set that was brought into the ballroom through the first floor windows, which we did at approximately 4am to avoid disruption.”
In addition to designing and producing the stings and intros for the awards presentation, compered by ITV news presenter Mary Nightingale, Metro used a rear projection screen backdrop and special lighting effects to provide the sensation of moving clouds and a “dawn to dusk” atmosphere that progressed throughout the event.
Derek Sach, president, London Chamber of Commerce and Industry, said: "Metro’s professionalism and skill for two years running has added tremendously to the gravity of the event. They work to a specific brief while bringing an impressive infusion of flair and imagination. We are very pleased with the results."
The London Chamber of Commerce represents 3,500 firms across the capital, ranging in size from multi-national companies to sole traders with a view to providing greater access to new business opportunities.
The evening’s most prestigious prize, “Business Person of the Year”, went to Karan Bilimoria, the 42-year-old founder of Cobra beer, by far the biggest selling bottled Indian beer in the UK. Bilimoria has taken the idea of a slightly flatter beer intended to sit perfectly with curries and made Cobra into a national, and increasingly international, label.
7th December 2004
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