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Press Red Rentals Introduce New Website and New Pricing Policy
Telford-based sound and lighting equipment supplier Press Red Rentals has re-worked its website to make it easier for customers to find the information they require, and at the same time introduced a new pricing
policy that could save clients between 30% and 50% on their next equipment rental.
The simple-to-use website contains all the company's rental ratecards in easily downloadable pdf files. Previously, the ratecard was presented as one large booklet which ran to 33 pages - now, the product range has been divided into eight market-relevant sections, with a ratecard for each. Also included on the website is a resources section which contains over 140MB of instruction manual downloads, making it easier for customers to become acquainted with equipment before renting.
The re-launch of the website coincides with the introduction of a new pricing policy designed to benefit those customers who choose to pay ‘up-front’ for their rentals rather than open a credit account. Press Red have introduced a new "cash & carry" element to the ratecard, which gives those non-account customers between 30% and 50% discount across the range.
Said managing director Mark Stoner: "We were often getting asked by our non-account customers for an incentive to pay ‘up-front’ rather than open an account. This way both we and our clients benefit - they get lower rental prices, and we get a stronger cash flow."
5th April 2004
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