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Lighthouse LED Screen Captures City Interest in Belgrade

Talk of the town in the heart of Belgrade at the Terazije ‘Palace Albania’ is a new public information and advertising screen installed by the LEA Group, which is being hailed as a pioneering project in communications for Serbia and Montenegro.

The screen carries public information and advertising for companies as diverse as finance and investment, food and drink suppliers, apparel and sports equipment providers together with cultural affairs information and government announcements.

The LVP1650 LED screen is a product of Lighthouse Technologies Limited, providing 16mm pixel pitch with 5,000 Nits brightness and is ideal for advertising and display applications because of its superior image quality and superb color rendition. The LVP1650 employs 13 bit processing and Lighthouse Technologies’ M4 uniformity control. The product has recently been prominent installed as Coca-Cola’s new, state-of-the-art screen in London’s Piccadilly Circus and for premier sports events including the NatWest cricket series.

According to the LEA Group’s Goran Della Pietra: “In choosing Lighthouse’s LVP1650 we wanted the best quality product offering reliability with best price point. All the technical and construction parameters of the product are properly balanced and we are delighted to have Lighthouse as our partner in this project as it also offers a quality brand name with excellent European sales and technical support.”

Roberto Segato, Southern Europe sales manager for Lighthouse, added: “The screen has drawn significant interest and the installation of LED screens in Serbia is considered a pioneering step with LEA as a pioneer in this field in the region. We are delighted to partner with them in this exciting development!”

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Lighthouse LED Screen Captures City Interest in Belgrade

13th May 2004

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