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Mike Lethby and Gasoline Media go for Independence
Mike Lethby, co-founder and director of Gasoline Media alongside Sarah James, has formed a new entertainment technology-focused PR, copywriting and marketing consultancy, MLM (Mike Lethby Media). Sarah will remain at Gasoline Media in the role of managing director.
MLM, which opened its doors on 1st May, will work within the entertainment technology, production services and events sectors, and will also provide clients with photography, design and technical authoring facilities.
Startup clients include Renkus-Heinz, the Ampco/Flashlight Group and Richmond Studios. A new office address will be announced soon.
Gasoline Media will continue to represent DiGiCo, Lighthouse, MC2/Quested and XTA, among others, from its Leatherhead, Surrey offices.
Mike comments: “After three and a half successful and exciting years together, Sarah and I have different ideas on how to move the business forward.” Sarah says: “We have opted to take our own directions while remaining firm friends. The future looks good for both our businesses and I wish Mike every success.”
20th May 2004
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