latest news headlines

Massteknik for Peugeot at Motor Show

Massteknik supplied all the large LED screens and equipment for the Peugeot stand at the recent Sunday Times Motor Show which took place at the NEC Birmingham from 25th May to 6th June. With the aid of an interactive live stage show designed and produced by Immedia, Peugeot launched their stunning new 407 range of family cars.

Working through Silver Knight, Peugeot’s stand contractor, and Immedia, Massteknik supplied 144 tiles of Barco i8 in a 16 wide (7168mm) by 9 high (4032mm) format, as well as all the playout and mixing equipment. For instant access and its ability to loop seamlessly, the footage shown on the screen was streamed from a Doremi V1D hard drive player with the original material being supplied from Digi Beta then transferred onto the Doremi.

This is the first time Massteknik has delivered their high-end video system technology to the Peugeot brand, although they have considerable experience of international motorshows and have supplied to every one of the Volvo Car Corporations exhibitions since 1999.

“We are well aware of the high standards and the top of the line quality which are demanded from the car brands,” says Christopher Milnes, managing director of Massteknik UK, “and one of the reasons for us being part of so many global and important events is the combination of high-end technology, creativity and experience we can deliver.”

Mike Bone, who managed this event for Massteknik UK, has been extremely pleased with the reaction from both Peugeot and Immedia. “Not only have we provided an excellent high resolution LED screen with the Barco i-8, we also provided an excellent service which has been well appreciated by Silver Knight, Immedia and Peugeot themselves and I know all of us are looking forward to continuing to develop the relationship.”

News Type:

latest news headlines

Massteknik for Peugeot at Motor Show

10th June 2004

HEADLINES

news archive

search stories