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New Arts & Media Centre to make Salford a Creative Capital
The University of Salford is already a major player in the creative and cultural industries, identified by government as key drivers of modern economies. Now the Creative Capital initiative, with a new Arts & Media Centre in development, aims to drive forward the University’s role within these industries and, in turn, stimulate the regeneration of Salford.
Since Greater Manchester positioned itself as the Knowledge Capital, Salford University is well placed to play a major role in the Creative and Cultural Industries. The Faculty of Arts Media & Social Sciences has pioneered many cutting-edge courses and capitalises on emerging trends to develop programmes that are relevant to the real world.
Salford’s courses closely reflect the demands of the Creative and Cultural industries. Students can take their pick from highly vocational degree courses in Computer & Video Games, Professional Broadcast Techniques, Popular Music & Recording, 3D Digital Design, Television & Radio Scriptwriting , Creative Writing, Visual Arts and Product Design and even International Business Management for Designers.
There’s no doubt that these courses are highly popular - the Faculty accounts for over 38% of full time undergraduates at the University. Yet what’s also clear is that students of these courses benefit from a ‘real-world focus’. With its design graduates finding employment with the likes of Vogue, BT, Paul Smith, Adidas, AMX Digital and Nike, The University of Salford plays a leading role in provision of a creative and talented work force.
This work force is critical to the success of the economy. It is well established that the creative and cultural industries play a key role in generating wealth, employment and stimulating urban regeneration. Cities with active creative and cultural sectors are more successful than those without.
In particular, digital and electronic communications are key to modern knowledge economies. And as part of Knowledge Capital of the UK, Salford is the perfect place to develop the skills necessary to join the 147,000 people regionally and 1.9 million nationally who work in the creative and cultural industries.
The new Arts & Media Centre will make the University of Salford even more of a Creative Capital for aspiring students and major employers, confirming the University’s commitment to supporting the creative and cultural industries of the UK.
The building will not only provide the University with a landmark for the arts, media, design and music, it will also enable the institution to be a major player in regenerating the Adelphi area of Salford - driving economic improvement and inclusion.
This ambitious new build is part of a wider programme of renewal in the area, which has seen influential architecture such as The Lowry and the Imperial War Museum North West transform the post-industrial landscape in recent years. Together with the Centenary building, the Arts & Media Centre will provide a new campus for the students and staff in the Schools of Media, Music & Performance and Art & Design. It will also be home to the Arts Unit and the Adelphi Research Institute for the Creative Arts and Sciences, a group that represents the cutting edge of artistic, media and design research.
An inspiring symbol for the creative arts, the Centre will house an exhibition area, TV studio, two performance spaces, a café bar and social spaces. It will also contain lecture theatres, seminar rooms and dedicated facilities for digital design, fine art, music recording, digital media production, dance and drama.
However, it will also provide a focus for a range of other community and regional initiatives, partnerships and business development initiatives. This will be crucial to Salford University’s role in the regeneration of the region, which will involve working with leading organisations, businesses and government.
By showcasing the University’s strengths in the creative and cultural arena, the Creative Capital initiative aims to extend the University’s reach even further, building links with external organisations on a national and global scale.
From local regeneration and the national economy to international partnerships that drive commercial and creative innovation, the sphere of influence exercised by the University of Salford is much wider – and deeper – than popular culture has yet to realise.
11th June 2004
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