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Projected Image Digital at ABTT 2004

Projected Image Digital is exhibiting at ABTT for the first time, featuring Element Lab’s VersaTILE and VersaTUBE LED products and PixelMAD, a revolutionary matrix control system for playing back digital images as Quicktime movies via DMX-controlled lighting fixtures.

The newest VersaTILE product is VersaTUBE, which introduces an eye-catching element to the designer’s toolbox. From vibrant patterns to organic flows, the tubes come to life with flowing, ebbing streams of coloured light.

Versa TILE and Versa TUBE both use LED video display technology to produce a broad spectrum of rich, saturated colours.

VersaTMTILE turns ordinary spaces into visually mesmerizing environments, where walls and floors can come alive with colours, patterns and moving images. Versa TILE’s flexibility enables the creation of a myriad of different moods, from subtle and ambient to intense and pulsating.

Each tile is edge-lit by LEDs, giving a smooth light output. Like building blocks, tiles can be placed together in any configuration. Proven LED video display technology lets VersaTILE produce a broad spectrum of rich, saturated colours – in addition to flesh tones, browns, greys and other colours normally unachievable with conventional lighting technology.

Each single VersaTILE represents one pixel on the screen of a PC or Mac. What you see on the computer display is what you get on the Versa TILE surface – be it video, moving or still images. Content can be created using any graphics program or adapted from widely available stock imagery.

Versa TILE is currently available in two versions - to suit both rental applications and permanent installations. Sizes for each version include 50 x 50 cm (25 tile) and 1 x 1 meter (100 tile). Custom sized panels can also be made to suit specific installation requirements.

PixelMAD is a software tool that.allows you to mix multiple quicktime movies in layers together on screen and output that image either as video or as dmx which is sent to DMX lighting fixtures. It

was first used on Radiohead's 2003 ‘Hail To The Thief’ world tour 2003, to generate dynamic and organic lighting effects across a wall of Pixelline fixtures. This saved hours of laborious programming to create very complex effects.

PixelMAD will be available in a number of different configurations, from a two-universe version upto a 40 universe version – to suit shows of all budgets.

http://www.projectedimagedigital.com.

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Projected Image Digital at ABTT 2004

8th June 2004

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