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PSCo at Motor Show 2004

This year, production specialists, Silver Knight turned to PSCo for Peugeot and Mitsubishi to ensure their 2004 Motor Show stands stood out from the rest.

The Motor Show has always featured impressive stand designs as exhibitors have had to be creative in reaching their target buyers amongst the crowds. This year the exhibition attracted around half a million visitors from across the country to Birmingham’s NEC, for the premiere showcase of today’s and tomorrow’s range of motors.

Visual presentations are an important medium in conveying the right message from the stand to attract the appropriate customers and PSCo specialise in supplying the technical support to achieve exactly that.

PSCo supplied 16 of their plasma screens to Silver Knight to play film footage and add dynamics to the stands. Four screens on the Mitsubishi stand captured the excitement of the drive by including footage of the successful rally team, whilst 12 screens on the Peugeot main stand carried more sophisticated footage, used to support the launch of the new 407 model. Working closely with Silver Knight to install the most appropriate equipment, PSCo provided not only the screens, but also the services required ensuring ease and efficiency of their installation and use, allowing maximum results, providing technical, professional advice during their installation and through the show.

Andrew Hickinbotham of Silver Knight Exhibitions commented: “PSCo have proved themselves on many other jobs that they have done for us, so we had no hesitation in approaching them to work with our biggest clients.They have very competitive pricing on well-presented kit and gave us full support throughout the hire and installation. A flexible attitude is vital and PSCo met our demands outside normal working hours and even when changes happened at the last minute.”

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PSCo at Motor Show 2004

15th June 2004

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