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PSCo Hit the Mark with Strongbow
Plasmascreen Co provided their state of the art 84” plasma screen to 2Ci Sound to Light for the Homelands ‘Strongbow Rooms’, allowing dynamic visuals and branding to accompany the varied types of music.
The 2004 Homelands festival attracted tens of thousands of dance fans to enjoy a mix of live DJs and bands. This year they introduced the ‘Strongbow Rooms’ as the eighth performance arena, which hosted a diverse range of DJs including Jon Carter and MTV’s comical and entertaining Cuban Brothers.
Strongbow maximised its branding on site, where enormous tents are the norm, by creating a club atmosphere and venue. Rather than large dark tents and grass for the floor, Strongbow created a higher quality experience for its visitors. Their marquee included its own DJ listing, outdoor terrace, bar and seated area, with wooden floors throughout, and it proved very popular with the festival-goers.
Video design company 2Ci Sound to Light created the specially designed visuals to bring a unique element to the marquee, maintaining the Strongbow brand experience. They contracted Plasmascreen Co to install one of its exclusive 84” screens next to the main stage and DJ box and a further six 50” screens. These were incorporated around the marquee and added to the atmosphere and experience of visitors. Plasmascreen Co project manager Peter Grant and technician Marcus Wilder were on site to ensure the installation went smoothly and to provide technical support throughout the event.
Habs Akram of 2Ci featured digital Strongbow branding interlinked with the various performers names, an assortment of entrancing high quality graphics featured on the screens throughout their use. The screens and graphics connected the visual and musical elements of the show together. Habs commented: “The screens were the ideal choice for the Strongbow Rooms, as they were an effective and technologically advanced visual medium for the dynamic graphics we wanted to display on them. They looked fantastic and everyone was so pleased with the results, especially the use of the 84” screen which was definitely something special.”
In picture: The Cuban Brothers in Strongbow Rooms with 84” plasma screen.
9th June 2004
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