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Winners Announced for the First MEF Mobile Entertainment Awards

The Mobile Entertainment Forum (MEF) has announced the winners of its inaugural Mobile Entertainment Awards. The awards ceremony took place on 2nd June in London during MEF's 4th annual event - Mobile Entertainment Market.

The awards winners are as follows:

MEF Best Contribution to Mobile Games 2004, Sponsored by Siemens

IN-FUSIO – IN-FUSIO Mobile Games Services

The IN-FUSIO system allows users to easily download games that can be played off-line, allowing mobile operators to manage the life-cycle of a game and developers to provide consumers with the best possible mobile gaming experience. By introducing a rich gaming environment ahead of widespread adoption of J2ME, IN-FUSIO's Mobile Games Service has driven world-wide awareness and adoption of mobile games. The service is also a proven commercial success.

MEF Best Contribution to Mobile Music 2004, Supported by MusicWeek

Chaoticom with Eurotel Praha – Eurotel Jukebox

Chaoticom's application provides carriers with a white-labelled music service that enables consumers to download and enjoy music, ringtones, wallpapers and additional services. Built on Chaoticom's solution, Eurotel Jukebox is Europe's first commercial full-master track downloading service featuring playback directly on mobiles. Through the efforts of both Chaoticom and Eurotel, deals with both global and local units of major record labels have been secured for the service, enabling users to purchase a wide range of FM-quality music for their mobile phones.

MEF Innovation Award 2004, Supported by Mobile Media

Ki-Bi Mobile Technologies represented by Icon mSolutions – "Ki-Bi"

Ki-Bi is a patented, unique method of distributing mobile content, particularly to retail channels. The credit-card sized product enables users not only to purchase mobile content in a retail outlet and download it to their handsets in a simple manner, but also encourages repeat purchases of content that is paid for through premium SMS. Its simplicity drives adoption of mobile downloads.

MEF Best in Show 2004, Supported by Variety (SMS vote from the three categories above, voted for by the audience at the awards using SMS powered by Mobileway).

The 500 person audience voted for Chaoticom with Eurotel Praha for Eurotel Jukebox.

MEF Special Recognition Award 2004

Vesa-Matti Paananen – the inventor of the ringtone (see separate press release for further information).

"The MEF Awards have created a huge impact even before we announced the winners," says Rimma Perelmuter, general secretary, MEF. "The Awards highlight key players driving innovation and having commercial success. The MEF is delighted with the calibre of the entrants. We look forward to the annual MEF Awards becoming a highlight of the entertainment industry calendar."

The panel of judges for the inaugural MEF Mobile Entertainment Awards was:

Tim Green, mobile editor, MCV

Ajax Scott, editor-in-chief, MusicWeek

Jessica Sandin, editorial director, Baskerville

Justin Pearse, features editor, New Media Age

Jon Jordan, freelance journalist specialising in games

Neil McCartney, freelance journalist specialising in the convergence of technology and entertainment, writes for Variety, FT, etc.

Steve Mayall, mobile messaging aAnalyst, Baskerville

"The MEF Awards ceremony is a sign of an industry coming of age," says Jessica Sandin, editorial director, Mobile Media, Baskerville. "Many pieces of the mobile data puzzle are coming together at the moment. This will help increase the range and quality of mobile entertainment services going forward and fuel further revenue growth in this vibrant sector."

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Winners Announced for the First MEF Mobile Entertainment Awards

7th June 2004

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