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Final Scratch and Cerwin Vision for Club Euphoria
When Club Euphoria’s Chris Davidson decided to open a new high-impact dance venue in Hull, the loudspeaker recommended to him by Euphoria colleagues, Del Blewitt, Eddie Short and Dan Donnelly, was Cerwin Vega! “Having frequently experienced the Cerwin sound in clubs throughout the world, they said it was the best they’d ever heard,” said Chris. “As I had worked for them as tour manager their recommendation demanded respect.”
And so they suggested Chris talk to Paul Marston at Black Box London, the largest independent stockist of Cerwin Vega! Intense Series PA systems. He, in turn, alerted them to the imminent arrival in the UK of the new Vision series.
Cerwin Vega! is distributed in the UK by Lamba plc . . . but what Chris hadn’t realised is that Lamba also handle the Stanton product range (including Final Scratch).
What he has ended up with is a radical system, designed by Paul Marston, that will give the eventual five-room venue full network and content management capabilities, thus making it one of the most technologically-advanced in the UK.
Each of the unique rooms in the current 650-capacity venue will have its own Final Scratch system with three of Stanton’s flagship STR8-150 straight tonearm turntables (described by Davidson as “absolutely superb”) in each of the two main dance rooms, fitted with 680HP’s cartridges.
Part of a progressive development in the city centre venue, Club Euphoria presently has two rooms in operation. Downstairs the sound will be reinforced by four Vision VIS-153’s, supported by a pair of EC36 subs, while upstairs they will run eight VIS-153s, underpinned by four VIS-218 subs.
Occupying the ultra-high performance segment of CV’s Professional Audio division, the Vision range features five completely new designs specifically aimed at live sound reinforcement and non-engineered sound applications.
Club Euphoria initially ran an Intense! rig, on hire from Black Box, but as soon as the new Visions landed they made the swap. Chris believes the Cerwin Vega!/Stanton combination will put them right on the clubbing map. “This is a whole new concept in clubbing — totally different from anywhere else,” he says.
Originally built for Luminar Leisure, the venue had been closed for a couple of years before Davidson and partner Phil Hilstone (who previously ran Rewind in Hull) fulfilled their ambition. The venue itself operates all day through the week and runs through until 7am on weekends. Featuring a restaurant/café in a Mediterranean-themed environment by day, Euphoria reverts to a warehouse feel by night, when the restaurant becomes a chillout room and the DJ stations come alive as the operators exchange track data from their Final Scratch set-ups via ASDL lines and a main server.
When fully complete, and the adjacent acquisition developed, the venue will have a combined capacity of up to 1500 people and include its own music production studios … especially dedicated to Final Scratch.
In picture: Final Scratch at the DJ console and the new Cerwin Vega Visions at the bar.
2nd July 2004
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