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iDR in Poll Position with Ferrari
Launched in the wake of the success of the Ferrari Store in Maranello and Bologna, the Rome store is situated in the heart of the City and designed by leading architectural studio, Iosa Ghini. The three-storey building houses luxury merchandise on the ground floor, toys and children's goods in the basement, and on the first floor, books, scale models and the much sought after memorabilia from Ferrari Granturismo and Formula1 cars.
The visitors can experience the thrill of driving thanks to a simulator equipped with a number of technological devices that reproduce the feel of Ferrari's most famed supercar: the Testarossa. The simulator is furnished with plasma screens, including a huge 5 x 1 metre screen, with a special LED system, the only one of its kind in Italy. Furthermore, an innovative audiovisual set-up called MBVA (Midi-Based Video Automation) - designed exclusively for Ferrari by Italian firm E-Corporation - surrounds visitors with visual and sound effects of the racetrack.
Allen & Heath's iDR-8 digital processor is at the heart of the system, managing and distributing sound to different zones on the three levels of the store. There are four main sources to manage - audio from the Ferrari Car (SFX), a radio tuner, audio from the Barco projector, and a CD player for background music. The sources are routed to six main zones in the store, including two in the entrance/reception area, and one in the luxury hospitality area. A PL6 fader panel from Allen & Heath's accompanying PL Series of remote controllers is situated in the reception area, enabling the operator to remotely control audio sources and individual zone volume levels.
28th July 2004
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