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Lloyd and Cuthbert Form Global Design Solutions
“We’re bringing new, innovative ideas to the marketplace and creating solutions,” says Matt. “We’ve identified gaps in the market and are using our expertise and imagination to create forward thinking design ideas which we’ll licence to manufacturers and end users.”
Alongside product development, the main direction of GDS will be design engineering and business development consultancy as these are the specialist fields from which both directors hail. With 18 years in the technical supply areas of the entertainments industry Matt Lloyd made his name in commercial business development, achieving within his last role in the theatrical hire sector a significant percentage of the West End market, UK touring theatre and European theatrical work, totalling over 300 professional shows. GDS will proffer his extensive skills to work with companies to help increase their revenue, and the company have kicked off by securing a six-month contract with the Dobson-White Partnership who are already reaping the benefits of GDS.
With various DMX systems to his name, including the exterior lighting system for the Millennium Dome, Richard Cuthbert also designed power distribution for the first LED screen in Piccadilly Circus and is well versed in the ‘one-offs’ side of the industry. He’s designed and built a plethora of technical and gadgetry wizardry for various production managers, from West End shows and producers to cruise liners, and he stands amongst the very best when it comes to specialist engineering design.
“AMX design is his specialist area, and AMX consultancy, dimming, installation programming and commission programming will be a significant part of GDS’s business,” Matt explains. “AMX and Media Matrix are products we know inside out. Richard’s skills enable him to think, create and develop new ideas and concepts and implement them in a user-friendly fashion.”
Another core field under GDS’s umbrella is control systems development, an area that is being explored and developed on a dramatic scale by Richard. “We’re moving into networking control systems and pushing forward advancements in remote access,” he explains, having just completed work on a multi-million pound design and installation for a residential property. Globally this has a gigantic potential for the retail market such as leisure centres, theme parks and shopping centres - also working light systems for theatres, and stadia and arena. “These things can really make a striking impact in any environment; it’s about integrating different areas of electronics together and you can apply this within the entertainments, commercial or residential industries.”
GDS can and will look at anything within its skill base around the world, as the team believe the combination of what they offer is something that’s pretty rare on the international events and venue scene. “We’re not afraid to push boundaries and we think outside the boxes,” says Matt.
Their previous employers agree. “Matt and Pup’s many years with Stage Electrics have proven not only that they have original, forward-thinking and highly creative talent, but the commitment and ability to provide an outstanding service to every single client,” says Nick Ewins, projects manager for Stage Electrics. “We’re glad to be continuing our relationship with them through our projects department and look forward to working with GDS on many future projects.”
9th September 2004
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