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Midas Consoles Holland Success Story Continues
Midas Consoles Holland was set up as a revolutionary new distribution model for Midas and Klark Teknik in January of this year and so far, in just eight short months of operation, has exceeded all expectations. In fact, so great has been the success of Midas Consoles Holland, run by Axel Nagtegaal, that Midas has chosen to honour the company with an award at PLASA 2004 in recognition of their exceptional achievement. As Midas Consoles Holland could not be there in person to receive their Best New Distributor award at PLASA, it was presented instead at the Midas-Klark Teknik international distributor conference in Dubai.
Midas Consoles Holland is an independent operation that exists exclusively for the sales and support of both Midas and Klark Teknik. “Itıs almost as if you were buying direct from the factory,” says Axel. “Indeed, our strategy is to deliver the same service and the same standards of customer care and support as you would expect direct from Midas and KT themselves.”
Since Midas Consoles Holland launched in January, they have sold no less than 110 Venice consoles of different types, 24 Midas Veronas, a Legend and eight Heritage Series consoles. Axel is particularly pleased with the Verona sales they have achieved. “Although we’ve done extremely well to sell eight Heritage consoles in such a short time, Holland is still a relatively small market, so we can’t expect to be selling one a week. However, we’ve worked really hard to establish Verona and itıs paid off. We did a lot of demos in the field and encouraged people to put their other brand consoles up against the Verona. The difference is so audible, it can sometimes be embarrassing! Verona is the perfect solution for smaller rental companies and theatres who are looking for 100% Midas quality at a price they can afford. And now, to be recognised with an award from Midas for what weıve achieved is extremely gratifying. It more than justifies the hard work weıve put in, and validates the concept, so Iım delighted. And itıs a great boost for the sales guys too.”
Midas-KT sales and marketing director, David Cooper, is equally pleased for Axel. “Midas Consoles Holland has more than doubled our sales in the Netherlands and, in my opinion, is a shining example of superlative Midas and Klark Teknik representation and distribution. It offers total focus and dedication to the brands including training and support at their impressive ’Midas Cave’ demo facility where every single console in the range is represented. Itıs a fantastic achievement in an astonishingly short space of time, and deserves to be recognised with this award. All that is left for me to say is, well done Axel and the team, and long may it continue.”
29th September 2004
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