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PG Stage and LCC Photon Technik to Distribute Dexel Lighting
The deal, which was finalised between PG’s Paul Holt, LCC’s Lee Rickard and Dexel’s managing director Marcello Ruiz Diaz at IBC in Amsterdam, will see PG Stage take responsibility for marketing Dexel’s theatre lights and LCC Photon Technik have similar responsibility for the studio range.
The Dexel range of luminaires from Argentina provides a value for money alternative to larger name brands and are already carving a niche in the market for users where financial constraints apply, but who demand high performance, say PG Stage.
In picture: Lee Rickard (LCC), Marcello Ruiz Diaz (Dexel) and Paul Holt (PG Stage) at IBC in Amsterdam.
22nd September 2004
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