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ISE and PLASA Sign Cooperation Agreement
By combining the best elements of one of the largest trade communities in professional lighting and sound with Europe’s biggest trade show in audio visual systems integration, ISA and PLASA will augment their knowledge of AV systems, lighting and sound to turn ISE 2006 into the most stunning visual trade event ever held in Europe, it is claimed.
This collaborative effort is the result of a joint co-operation agreement intended to establish a framework to heighten the awareness and importance of AV systems integration in the rental and staging environment by harnessing the influence and standing of a major trade show with a world leading professional lighting and sound association.
To demonstrate this, PLASA, in conjunction with their publications Lighting&Sound International and Lighting&Sound America, will be organising the Lighting and Staging Pavilion at ISE 2006. In addition they will be using their influence in the community to attract other leading companies involved in the lighting and staging business.
According to Matthew Griffiths, managing director of PLASA, this co-operation agreement has important positive implications for the future of the European AV Systems Integration event. "The autumn PLASA event in London is traditionally centered on entertainment and installation technology and draws an impressive global attendance. ISE is stronger on the other end of the spectrum, getting more AV systems integration-related exhibitors and a stronger pan-European attendance. With this profile, PLASA really complements ISE. It marks a new day in the relationship between one of the leading trade communities and Europe’s biggest AV systems trade show, particularly in the events and rental business for AV companies.”
Mike Blackman, managing director of Integrated Systems Europe, added that unifying the two organisations in a joint event of this calibre, will benefit all areas of AV and staging. “I feel this is a highly positive step for both our organisations and the industry as a whole. We, along with our other partners, have been working closely with PLASA since the first edition of ISE was held in 2004 and recognise the tremendous role PLASA will play at ISE 2006 and in the future to expand this innovative and emerging market.”
27th October 2005
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