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Major Industry Awards for Answerback Interactive Working with Celador International
AnswerBack Interactive, the audience interaction specialists, has won the Live Event of the Year category in the prestigious AV Awards 2005, whilst working with Celador International on the Summer 2005 regional theatre tour of ‘Who Wants To Be A Millionaire? Live’. At the same event, held on 10th October, AnswerBack were also awarded the prestigious Grand Prix – an award given to a project that delivers the best documented results to the user company, or shows how technical innovation can be best applied.
These are remarkable accolades for London-based AnswerBack who were selected by Celador International earlier this year to develop Who Wants To Be A Millionaire? Live’s fastest finger first technology for use in a series of live venues around the country. The challenges were significant, not least the requirement to cable and enable interactive handsets for thousands of players at a time.
Guy Freeman, managing director of Celador Music & Events, said: “We are delighted that AnswerBack won these awards for their work on this key project for us. AnswerBack’s product quality, delivery capability and solution fitted our needs perfectly. They delivered to time and budget and provided us with an extremely good quality and cost effective solution that enabled us to launch a unique and exciting new product.”
Paul Krisman, MD of AnswerBack Interactive, commented: “I am thrilled to have won these awards and it’s a tremendous boost for a young company like ours. Within a matter of weeks we were able to design, manufacture and deliver the complex technology and services to meet Celador International’s exacting criteria. It worked, and it worked well.”
Celador International is currently considering offers to stage the critically acclaimed ‘Who Wants To Be A Millionaire? Live’ theatre tour in a number of international territories. The tour has generated a lot of interest from overseas promoters keen to host the show.
17th October 2005
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