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Paul Whiting Heads Two New Sennheiser Divisions
Paul Whiting has been appointed to the Board of Sennheiser Nordic, a newly formed company that will largely replace the independent business partners who have represented Sennheiser in Scandinavia in the past.
From January 2006, this Copenhagen based organisation will represent all Sennheiser activities in Denmark, Finland and Norway and will provide customers with even closer relationships to Sennheiser. Sweden will continue to be handled by the independent partner Sennheiser AB, Stockholm until further notice.
In a further extension of their global business strategy, Sennheiser has created the Northern/Western Europe Group. The group will include the new Sennheiser Nordic organization, Sennheiser Netherlands, Sennheiser BeLux, Sennheiser UK and Sennheiser France. In addition to his board membership of Sennheiser Nordic, Paul Whiting has also been appointed vice-president for this new Northern/Western Europe Group, where his role will include providing a more focused and coordinated approach to Sales and Marketing in the region.
“This move will enable Sennheiser to maintain and improve its decision-making process on the executive level in a rapidly widening worldwide business environment,” stated Whiting. “It will also improve the integration of functions on regional levels, and will enable us to respond much faster and significantly more efficiently to the needs of our customers.”
Until further notice, Paul Whiting remains as managing director of Sennheiser UK.
5th October 2005
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