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i-Vision Wrap & Rolls in Cardiff
Wrap & Roll is Cardiff city centre’s newest, freshest, funkiest and coolest sandwich shop. Owner Dylan Reardon-Smith wanted it to stand out from the crowd in other ways apart from its reputation for serving superlative food, and so he asked Chepstow-based architectural and feature lighting specialists i-Vision to design an eye-catching lighting scheme.
i-Vision’s Dave Mackay undertook the task enthusiastically. “It was a great concept in a great location,” he says of Wrap & Roll, which offers a mouth watering range of speciality sandwiches, salads, paninis, jacket potatoes, pre-made meals and a selection of yummy imaginative pastries created by Laurent Chavire. The venue also features the work of local and international artists, notably some specially commissioned pieces by Robert David, currently famous for his distinctive ‘bar code’ style.
The sit down area of Wrap & Roll is small, but Reardon Smith wanted it to be “a lively and invigorating environment” in which people felt comfortable and relaxed. “Lighting is an integral element in any space,” he continues “And it’s particularly crucial where that space has to be maximised.”
The seated area has a wall and floor finished in polished concrete which was “just asking” to be lit explains Mackay. To add atmosphere in here, he’s lit it with seven Lumos 3 LED down-lighters complete with sixgree lenses, ensconced in the ceiling. These create shafts of colour changing light.
At night, the shop is closed, but the lights remain on a colour changing chase, creating an extremely bright colourful window along the street, constantly drawing attention to the outlet.
In the main shop and serving area, i-Vision has supplied recessed fluorescents fitted into three “troughs” in the ceiling, two at 6 metres and one at 3.5 metres in length. The counter and serving areas are lit with six ES111s. “They were a good industry standard choice appropriate for the application,” says Mackay.
In front of the serving area and hung from the ceiling, i-Vision has supplied a reverse screen and a data projector, which is used as an interactive menu. It also has advertising and promotion potential.
Wrap & Roll’s entrance stairway is lit with seven blue Lumos 1 Light Jets, beaming horizontally across the stair treads. Outside, Mackay specified four copper up/down lighters to sympathetically illuminate the brickwork and the fancy Victorian masonry features of the building, formerly a bank.
The installed colour changing LED fixtures all have their colour changing functions controlled via the new Lumos 36 driver’s inbuilt programmes. The menu is fed from a PC running a multimedia software package, and that same PC also stores and runs the background music sources.
Reardon Smith – who also owns a popular café in Cardiff, a food production facility and a contract catering company – concentrates his food businesses at the posh end of the gastronomic scale.
Wrap & Roll has only been open a few weeks, but already it’s proving a great success and its reputation is rapidly spreading via the social grapevine. Reardon Smith believes that having a good and imaginative lighting scheme has made all the difference. “There’s plenty of competition in central Cardiff,” he maintains. “We have to stand out from the crowd. By offering an innovative menu, the freshest and best food and ingredients plus a great atmosphere, it’s becoming the place where people what to chill out and a chat, while snacking or buying their lunch.”
16th November 2005
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