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Peugeot Picks poolSystem to Reveal 407
When Peugeot Motor Company wanted to launch the brand new 407 Coupé to key fleet customers in the UK they were determined to provide a spectacular event that would endorse the superb qualities of their new model. They appointed Arcstream AV to produce an evening’s entertainment to launch the new car at the Grove Hotel in Hertfordshire.
Arcstream deployed many of their special visual effects to set the scene for the car’s unveiling, including lasers, and moving and generic lighting. They built a curved wall emblazoned with the Peugeot logo, which gradually rotated to reveal the new model. On the floor was Arcstream AV’s exclusive ‘poolSystem’ – an extraordinary special effect using interactive floor projection. The images in the Peugeot poolSystem, which focused on the dancefloor, changed throughout the evening, featuring the manufacturer’s lion logo.
Chris Cheetham, Peugeot’s fleet marketing manager said: “We wanted a truly innovative reveal of the new 407 Coupé. Arcstream AV helped achieve this with the interactive floor projection system, which we could be sure would be something unique and new for our audience.”
2nd November 2005
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