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PixelEights Rock at Levi’s Flagship Store
In conjunction with Levi’s, communications agency Logistik created and installed a compelling window concept, recreating the atmosphere and excitement of the Barfly venue in Camden using brick walls, backline, sound system and lighting rig.
Logistik’s project director, Attila Keskin explains: “I wanted to add some pizzazz to the generic par rig – something that would really wow the people in the street! The PixelEights were recommended by PRG and as I had used PixelLine 1044s in the windows last year – I was confident the fixtures would provide another dimension to the display. I am very happy with the result, loads of light is projected into the street and the effects really attract people to look in the window.”
PixelEight is an innovative twist on the classic design of the traditionally named blinder. This 8-lite LED fixture produces all the effects of a generic blinder but also allows the exploration of creative design ideas in many different applications due to its extremely low power consumption and very little generated heat.
All lighting was supplied by PRG Europe London.
photo courtesy of Logistik
9th November 2005
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