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Sunbaba Brands Red Bull
The Red Bull Rail Storm, London’s biggest ever urban snowboarding contest hit Trafalgar Square on the 20th November 2005, featuring over 1700 sq metres of fabric from Sunbaba.
Trafalgar Square was transformed into a mini-alpine scene for the event, with a 60-foot ski slope, oversized staircase and handrails, and 88 tonnes of real snow, made on-site overnight.
Bliss Events, the company that managed the event for Red Bull, brought in Sunbaba to produce the specially designed branding including two huge Red Bull scaffold wraps, which were digitally printed on their UltraMesh fabric to match Red Bull’s corporate colour scheme. The wraps were draped around the two-tiered seating structures where over 8000 fans sat in freezing temperatures to watch the show.
Another 800 sq metres of black Austronet 204FR fabric was used to cover the Star Events Group structure, covering the side of the ramp and stage, where the action from 36 top snowboarders from every corner of the globe took place.
30 Sunbaba event banners featuring the striking urban branding for the event could also be spotted placed around the site.
23rd November 2005
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