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PRG Europe helps Launch Cancer Research UK’s Campaign
Creating a big impact launch to Cancer Research UK’s largest ever integrated fundraising campaign, large format projection specialists, PRG Europe, were used to project huge teaser images on to Battersea Power Station.
Ogilvy’s cross media campaign, evocatively titled ‘I shouldn’t be here’, was launched on the 4th February with DRTV advertising across 15 channels, while a second wave of press advertising and direct mail went live on the 14th February.
Working on behalf of event management specialists Event Force, PRG Europe beamed three faces on to Battersea Power Station using a 12k PANI projector. Photographed at an angle and key-stoned so that the projected images appeared straight, the event ran for four hours to coincide with the rush hour – ensuring the launch teaser got maximum exposure.
Chris Stephens, project manager at Event Force Ltd: “Having contacted PRG Europe, I found James Hall and the company to be very professional in their approach and quick to respond to any alterations to the brief. The staff on site were excellent and very flexible to any requests regarding the order of the images and the duration of the projection time. We were more than happy with the end result.”
18th February 2005
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