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Tryka L.E.D. Ltd Appoints French Distributor
During the recent SIEL exhibition Tryka L.E.D. Ltd announced the appointment of NS Distribution – now part of Griven France – as their French distributor.
Although the merging of these two companies is very recent, their managing director – Bruno Souchaud – has been a well known figure in the industry for many years, having managed companies such as Clay Paky & Pulsar France, C.S.I. StarWay and the Architectural Department of Martin France.
Bruno says: “It is a very exciting challenge to merge such prestigious brand names as Tryka, Griven, Elektralite, Ciare, ATC and some others into one very professional offer.” He continues: “Tryka products – being so innovative and reliable – make a big difference on a market literally flooded with cheap products with no life expectancy at all. Installers are also impressed when noticing the bright output of Tryka projectors, as proved by the large crowd drawn on our stand at SIEL thanks to the Tryka display which could be seen from several aisles away.”
Tryka’s managing director Chris Rolph said: “I have known Bruno for a long time and believe that his extended knowledge of the French market will lead to a rewarding and profitable business relationship between our companies.”
24th February 2005
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