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BMW Goes Window Shopping with G-LEC
Lightweight and quick and easy to assemble, each 1m x 1m unit of PhantomFrame supports 16 clear polycarbonate tubes, each housing 16 high intensity LED pixels spaced 60mm apart. The space between the tubes is just air, ensuring the window shoppers in Kurfürstendamm could not only see the PhantomFrames but also, more importantly, the full range of the new BMW 3 series in the showroom behind.
Day and night, those bright, high intensity LEDs ensured that no-one could miss the BMW showrooms - yet they could also still see through to the cars behind. Lars Wolf, managing director of G-LEC, said: "The G-LEC display was on 24 hrs a day for five weeks, but because our system offers total transparency, the vehicles were also always on display."
29th June 2005
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