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PSL Halt Shoppers with Warped Guerilla Projections
Originally intended as a promo for the Afx. 237 v.7 track on Aphex Twin's album druqks, it is described as “six minutes and ten seconds of fucked up terror” which fuses the imagery of a mutant child with the music of Aphex Twin.
Armed with the footage, the PSL crew descended on two key London sites, as projectionist Michael Militello (aided by system tech Jose Mouzo), arrested the attention of astonished passers-by. First PSL projected the full disturbing movie onto the wall of the landmark NCP car park in Soho’s Brewer Street, before racing down to South Kensington to repeat the feat on the side of the Natural History Museum.
Pod Bluman, who runs PSL’s music division, is one of the best-known practitioners of this artform and has some landmark tags to his credit. He was thus approached by Warp Films, who released the Rubber Johnny DVD this month, to arrange for PSL to deliver this classic piece of guerilla projection from the back of their van, with just the aid of a generator and a 12,000 lumen output Barco ELM R12 projector — which can project over 100-metre distances.
“The beauty of this form of projection is you catch people who wouldn’t normally stop to see it — and it’s a great opportunity for record and film companies to show promo clips,” says Pod. “We have a library of hundreds of suitable sites all round Europe and there are thousands more out there waiting to be found.
“Guerilla projection is a kind of legalised graffiti … as soon as we have finished you would never have known we’d been there.”
In picture: Mutating flesh on the side of the NCP building in Soho.
30th June 2005
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