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Sony Returns to ISE 2006 by Signing Up as Platinum Sponsor
Sony Professional Solutions Europe has confirmed that it will be a Platinum Sponsor at ISE 2006, where it will showcase its market leading professional audiovisual (AV) and IP solutions for easy integration into networked environments.
Following its successful debut at ISE 2005 in Amsterdam, Sony will demonstrate its latest array of innovative products that provide new ways to interact with multimedia information in the office and on the move.
“Sony is unique in being able to offer a complete, end-to-end, integrated AV and IT solution and we felt that ISE was an excellent forum for us to showcase our range of display screens and projectors, network video monitoring and videoconferencing solutions and visual communications applications,” said Ian Collis, vice-president of marketing for Sony Europe.
“Sony is looking at the major shows to enhance its visibility in this emerging market and ISE is an emerging platform to achieve this,” Collis added.
“We were pleased with the positive response, feedback and general enthusiasm generated by the 2005 show in Amsterdam and are delighted to see that ISE 2006 is already 40% bigger that the previous show. We see ISE as a pivotal event that has gained an important foothold on the Integrated AV systems market and we are happy to see Sony Europe to playing a key role in building on its success,” said Mike Blackman, managing director Integrated Systems Europe.
ISE 2006 continues to grow rapidly. With over seven months to go, the confirmed bookings by exhibitors mean that the show will be much much bigger than ISE 2005 with more names being added all the time. Along with Sony Europe, these include Barco, Panasonic Marketing, Phillips, Thomson Grass Valley and Hitachi Europe, etc.
ISE is looking at an ambitious, but realistic target, to increase the show size by least 60% for 2006.
13th June 2005
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