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ATC at the Helm of London’s New A-List Club
Chinawhite co-founders, Fred Moss and Marc Merran, have joined forces with Samy Sass of Monaco’s Sass Café fame, to launch London’s most significant and exquisite nightlife venue, MO*VIDA.
Built on the site of the former Break for the Border Tex-Mex restaurant — in the vaults of the famous London Palladium Theatre — this luxurious £2m conversion of the 400-capacity venue is poised to reinvigorate London’s elite nightlife.
For sound reinforcement, Fred Moss has again returned to the high-fidelity of ATC’s studio reference loudspeakers, which he had earlier specified for his award-winning venues, Chinawhite and Aura. These have been worked into the raw brick arches of an interior scheme conceived by French designer, Samy Chams of Prospect Design (whose portfolio includes the VIP Room in St Tropez and Baoli in Cannes). As well as restoring the basement venue’s original features, Chams has created a timeless and elegant atmosphere designed to create a South of France atmosphere.
Installed by Nick Whittaker (of Whittaker Electronics), no fewer than 17 of ATC’s PA65 active three-way enclosures have been flown in the main room, with 20 single 15in active subs built into the furniture — a formula which has already found considerable success at Chinawhite.
In the VIP/Champagne Room at the rear, with its cozy alcove beds, a further three PA65’s are complemented by a pair of active single 12in custom horn-loaded subs (which are concealed under these cubicles).
The ATC active approach favours a different principle to conventional PA. The mid-highs incorporate a three-channel ClassA/B amplifier (producing 200W bass, 100W mid, 50W HF),with active momentary gain on all channels. Drivers consist of a 15in SL bass, 3in soft-dome mid and 1in fabric dome tweeter, producing a maximum SPL of 116dB with a dispersion pattern of ±80 degree horizontal (coherent) and ±10 degree vertical.
States Fred Moss: “We have now standardised on ATC. We had a hybrid system in at Chinawhite, which didn’t sound every good, and we had to have an engineer in nearly every week.
“I needed something more reliable and from the days when I ran a record label, a couple of studios in which I would do my mastering ran ATC reference monitors, which I was impressed with. So initially I got the idea of putting a special system based on this into AURA, although here we have reverted to the system used at Chinawhite and where possible built the subs into the fittings.
“As for Nick Whittaker, his background is in acoustic design and noise control and we have been working with him for 15 years. It’s a good combination.”
Musical director DJ Vittorino (from the famous Billionaire Club in Sardinia) is setting high standards of performance, with separate sound sources available in reach of the three rooms. The electro-house programming in the VIP/Champagne room is in the hands of Russian DJ Anoushka.
MO*VIDA’s capacity includes a 75 person lounge, plus a 50 capacity VIP room. The restaurant seats up to 70 guests who can dine in European style and enjoy a pre-club culinary experience of Italian, French or English cuisine.
Located close to Oxford Circus, MO*VIDA will initially be open from Wednesday through Saturday, from 8pm till 3.30am.
21st July 2005
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