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PRG Europe Appointed Exclusive Distribution Partner for Wybron
In a move designed to better serve its network of dealers in Europe and the Middle East, Wybron has appointed PRG Europe to be its exclusive distribution partner for the region.
The agreement between the two companies ensures that Wybron dealers throughout Europe and the Middle East will have faster access to product and spare parts, thanks to the stock of Wybron products which PRG Europe will hold at its Greenford, UK, warehouse. With quick and easy access to courier routes across Europe and the Middle East, delivery times will be reduced considerably. Among the Wybron brands being stocked by PRG Europe are the Nexera family of luminaires, the award winning Autopilot II, Forerunner, and BP-2 beam projector, as well as all Wybron RDM ready products.
In addition to stocking equipment and spares, PRG Europe will be offering Wybron dealers full sales support and a service facility, so that in turn dealers can offer their clients a much faster turn round on orders and product servicing.
By providing such a streamlined service, PRG is also looking to grow Wybron’s business in the region, through the support given to existing dealers and the expansion of Wybron’s reach with the appointment of additional dealers to the network. Simon Roose, European sales manager for PRG Europe, said: “Wybron is a respected name in the industry and their range offers some unique products. This marks a significant addition to PRG Europe’s product range and I believe that through our UK based sales and service team we are in a position to provide the local support needed to add to and grow the business for the Wybron product range.”
Keny Whitright, president of Wybron, is equally pleased with the appointment. He said: “PRG has been instrumental in our North American success. We look forward to growing the relationships we have established in Europe.”
20th September 2005
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