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d&b audiotechnik Appoints Distributor for South Africa
It’s a fact that d&b audiotechnik gives great consideration to finding distribution partners, none more so than for new distributor Stage Audio Works based in Port Elizabeth, South Africa. It is not enough for the distribution partner to be enthused by the prospect of promoting and selling the products, but they also need to have a real passion for good sound.
“We started in business 17 years ago,” said Stage Audio Works founder Will Deysel. “Back then there was no one providing a repair service for loudspeaker systems, spares from overseas were just not available, so I started the country’s first domestic re-cone and repair company, making everything ourselves.”
Deysel, a sound engineer, soon found a ready demand for his nascent business. “It grew and grew. I now have good, well established partners in the three main cities of Johannesburg, Durban and Cape Town. The downside is I no longer get much chance to engineer, but I still do bits and pieces to keep my ear in.”
Keeping his ear in is what led Deysel to d&b audiotechnik. “I’d noticed more and more technical riders coming from Europe and the US asking for d&b so in the last year I began to talk with visiting engineers about these systems. The more I learned the more I realised how unique it all is; ROPE C; one amplifier that can drive everything; systems integration. It’s just what the sound companies I work with are looking for.”
Stage Audio Works’ commitment is shown by the fact that Will Deysel and his technical manager Victor Pienaar have already attended the Q-Series system training in d&b’s home town Backnang in Germany, soon to be followed by Zane Abass and Gustav Barnard who will be attending the servicing and system training scheduled for October.
Stage Audio Works has 21 employees, with a regular freelance staff of 30. The company provides full system solutions (making cables, multicores, mains distribution etc), a local equipment rental service, and also represents leading lighting manufacturers as well as microphone, sound processing, and audio desk manufacturers. Besides South Africa, Stage Audio Works also covers neighbouring Botswana, Lesotho, Namibia and Swaziland.
12th October 2006
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