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Top Gothenburg Club DJ’s Prefer DN-S3500

Top Gothenburg Club DJ’s Prefer DN-S3500
Top Gothenburg Club DJ’s Prefer DN-S3500

When Cengiz ‘Jimmy’ Savran bought the 540-capacity Kompaniet Club on Gothenburg’s pedestrianised Kungsgatan a year ago it was a dance venue with big problems. And Cengiz would know, since he owned the Vice Versa restaurant right opposite. So he installed security cameras and quickly restored both its reputation and its interior under the new name of Wish Club.

   Cengiz wanted the best of everything — a basement hard dance club driven only by LED lighting and a top sound reinforcement system, with industry standard playback devices, in order to attract the best DJs in the country. But the most critical decision was in the DJ booth — and as a former dance promoter Cengiz Savran knew the wisdom of listening to his DJ preferences.

   “They requested the Denon DN-S3500 every time,” he said. “The main reason was that this CD/MP3 player contained more functions than anything else on the market, allowing them to be more re creative with their mix.

   “We have tried many other brands of equipment but Denon always lives up to our expectations and I have had nothing but good experiences with Denon equipment in the past.”

   The DN-S3500’s brand new, high torque direct drive platter contains the much requested spindle — perfect for 'tweeking' the pitch. And the variable pitch range goes from an accurate 4% to a mighty 100% (audio CDs only, MP3s upto 16%).

   Via a preset, users can change the cueing method to the same as other brands of CD players (to avoid confusion over how to set a cue point).

   And as for those effects, four are built in offering dry/wet control — Flanger, Filter, Echo and Echo/Loop — as well as three platter based effects (Adjustable Brake, Dump, which reverses the sound while playing forwards, and Reverse.

   Distributed in Sweden by EM Nordic, the pair of Denon’s flagship players were supplied to Wish by local dealers, AV-Akuten.

   The move has enabled Cengiz to bring in a heady roster of DJ’s, among them Low Budget (USA), DJ Oslo (from The Voice radio station), DJ Confuze (No. 1 scratch DJ in Sweden). DJ Adz (popular Gothenburg party DJ) and Kid Zid (18-year-old world no. 4 scratch DJ). In fact DJ’s from The Voice feature heavily at the club.

   Designed by interior specialists Becab, the club cost between 3m and 5m Swedish kronor to fit out. “After I’d spent 3m it didn’t seem to matter,” says Cengiz phlegmatically.

   “As for lighting, we didn’t want any moving heads — I have been influenced by the New York scene and wanted to create the Studio 54 feel — so it’s made entirely with LED colour-changers.”

   Although presently open three nights a week until 5am the owner plans to extend this and also take advantage of the venue’s kitchens by opening a lunchtime bistro.

   “It’s a dream for me to have two places in the same street,” says the young operator. But although he is already thinking about his next venue Cengiz admits that his native city is a difficult one in which to operate. “People don’t fully understand nightclub culture here,” he says, “they are more progressive in Stockholm and Malmo.”

27th October 2006

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