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Digico Enhances Service to Central Europe
The ease with which the power, flexibility and unsurpassed audio quality of DiGiCo’s digital audio consoles can be accessed has been increased yet again, with German company Atlantic Audio joining their worldwide distributor network.
Specialising in designing integrated audio installations and direct sales to rental companies, tour operators and clubs, Atlantic Audio is based in Dusseldorf. Its position in the German market is also about to be further reinforced with additional premises in Stuttgart set to open in early 2006.
“Central Europe is a key market for DiGiCo, so we’ve been very pleased to appoint Atlantic Audio as a distributor,” says James Gordon, DiGiCo’s director of sales. “Increasing the ease with which potential customers in the region have access to our consoles is one of our key aims. Having Atlantic Audio onboard will significantly enhance our ability to fulfil that.”
“We have taken a lot of time and care to find the right partner,” adds Joe Keul, b2b sales manager for Atlantic Audio. “We needed to find a company that would compliment our existing portfolio and we spoke to a number manufacturers during this process. It was clear to us that the new product had to correspond to the touring market, as well as with fixed installation technology, in an unrestricted way. With the combination of DiGiCo and Soundtracs digital mixing consoles we have found the ideal partners to serve both market segments perfectly.”
“Atlantic Audio is consistently striving to ensure that its clients stay at the leading edge of the digital sound revolution, with all the advantages that it brings to users,” says DiGiCo managing director Bob Doyle. “In that, there is a seamless synergy between our two companies and we look forward to many successful years of working together.”
As well as DiGiCo, Atlantic Audio also distributes XTA and Martin Audio products, providing a vital ‘one stop shop’ central European outlet for several complementary leading British pro audio brands.
8th February 2006
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