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Branding with Sunbaba
Sunbaba provided the race and sponsor branding for the Nationwide Bath Half Marathon, covering over 13km in Bath city centre last weekend.
Sunbaba created digitally printed Ultramesh banners which were featured throughout the course to raise the profile for sponsors, and also covered gantry towers and beams to brand the start/finish line, the focal point of the event.
The Nationwide Bath Half Marathon had over 10,000 participants running its flat course. The race, straddling both sides of the river Avon, started and finished at the same point in Great Pulteney Street - with a roadway spanning 46 feet - one of the widest Georgian boulevards in Europe.
Sunbaba’s 10m x 80cm barrier banners were placed at intervals throughout the course and featured branding from the title sponsors Nationwide, New Balance and Lucozade Sport.
24th March 2006
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