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Belgium’s First Midas XL8 for DEE Sound & Light’s New DEE Digital Rental Division

Ampco Belgium has announced the first sale in Belgium of the groundbreaking Midas XL8, the new standard in digital audio mixing, to DEE Sound & Light of Boom, Belgium.
The purchase of the flagship console, launched at Pro Light + Sound in Frankfurt, also marks the birth of DEE Light & Sounds’ new DEE Digital Rentals division, which simultaneously announced the purchase of a Digidesign Venue digital mixing environment.
DEE Sound & Light founder, owner and managing director André Schneider has grown the company to become a major player in the Belgian audio and lighting rental industry, and has already invested a substantial sum in the latest Midas technology.
Clients range from festivals and international promoters including Clear Channel Entertainment to Europe’s leading theatre companies, with productions touring almost constantly through Europe and the rest of the world.
The company is well-known for its top-class, well maintained equipment and for its highly experienced technicians. Together with sister company DEE Transport it provides fast and accurate service to clients who expect and demand the best.
Karel de Piere, general manager of Ampco Belgium, says: “Since Midas started its digital project sound engineers and rental companies have been trying every trick in the book to get a sneak preview. Before Frankfurt we were able to invite some customers to the Midas factory to see the XL8 prototype and the result was that André decided immediately to be the first to make the commitment to the XL8 – and placed his order on the spot.”
André Schneider comments: “We see the digital audio mixer market growing rapidly and a major opportunity to dry-hire consoles to touring bands, one-off shows, theatre events and the broadcast market in particular. We also see an important new market in top-end fixed installations.
“To be successful you need to have a choice of the very best boards available, and when I saw the XL8 I knew this is the only desk that is a true step forward from analogue. With the XL8 you retain all the controllability and sonic advantages of analogue Midas consoles, but you get the addition of a totally digital audio network, control centre, show control and dynamics, all in one.
“The ergonomics, the sound and the features are Midas all the way, which is why we’ve made this the flagship of our new DEE Digital Rental operation. With our sister company DEE Transport, customers will be able to get delivery worldwide and have the backup of a dedicated team of certified XL8 engineers who will be at the disposal of the client.”
In picture: David Cooper, Midas and Klark Teknik international sales director, Johan Werbrouck, technical manager, DEE Sound & Light, DEE founder André Schneider and Karel de Piere, general manager of Ampco Belgium.
24th April 2006
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