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Paradigma Group SRL Brings Eastern Europe into the Synco Network
The Synco Europe Network has confirmed a new joint venture to extend the network into Romania with the formation of the Paradigma Group SRL, based in Bucharest. It marks the Synco Europe Network’s first venture into Eastern Europe.
Paradigma Group SRL is a Romanian-Dutch joint venture between Ampco Flashlight Holding BV and AEI Broadcast SRL, one of the leading facilities companies in Romania. Paradigma Group SRL has two divisions, covering both rental and sales.
Paradigma Production provides rental services for professional audio, lighting and staging, and has made extensive investment in its rental equipment. The company operates a Synco by Martin Audio W8LC/W8LM Line Array system – the first line array system to be permanently based in Romania. It also has the facility to draw on the Synco Europe Network’s huge array of equipment and personnel resources, enabling the company to provide full production services for shows and events of every size.
Audio rental brands are headed by Midas, Synco by Martin Audio line arrays, XTA and Yamaha along with lighting products from Clay Paky, ETC, High End Systems and Vari*Lite.
Paradigma Teknik is the group’s distribution company, with a product portfolio that already includes numerous leading brands, including brands for exclusive distribution for Romania. The company also provides design and installation services for audio and lighting systems in clubs, theatres and other entertainment venues.
Prior to the joint venture it had been awarded the distribution of Martin Audio products, and in the last quarter of 2005 completed seven major installation projects with Martin Audio equipment, including the National Theatre in Bucharest, Romania’s principal theatre.
Synco Europe Network MD Fred Heuves comments: “It’s a very exciting situation to be working with our Romanian colleagues to offer the highest standards of equipment, engineering, service and support for both rental and sales in such a fast growing region.”
26th April 2006
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